Established in 1948, Cassell’s Hamburgers now resides in Los Angeles’s historic Hotel Normandie. The soul of the restaurant stays true to founder Al Cassell’s original principles of being a hamburger shop with a focus on premium beef, ground daily in house. All of their burgers are still cooked on Al Cassell’s famous original crossfire broiler, ground with the original grinder, and pattied with the original press. As the Creative Director for Hotel Normandie, I’ve produced a multitude of deliverables for Cassell’s. See some examples below.